Sales & marketing collateral The Less "salesy" brochure Everyone loves a good product brochure, right? It has it’s time and place, but I work on a team who works cross functionally and it’s my job to look at which customer problem are we solving and include all possible solutions. Rather than leading with the product, I focused on the customer’s biggest priorities and how we can help them solve them with our breadth of solutions.
I wrote the copy and worked with my team member who drew her idea on a napkin and Liaison Creative + Marketing made our vision come to life!
If a product brochure and a technical white paper had a baby, this is what you’d get. I call it a white paper because it’s still an in-depth dive into a problem with data to support why the product or technology in the paper addresses that problem.
In the Government space these are very common; however, our audiences aren’t always the same as those who want heavily technical documents. The point was to make the content and technical information more digestible and simpler to take in because let’s face it, we don’t have very long attention spans these days.
I led this project, doing the research and copywriting, editing and helping in the design working with agency partner, Liaison Creative + Marketing.
the fancy white paper 
the channel partner flyer I work with channel partners in my role to reach our target customers. This project was a little different in that we worked with a converter and a distributor. This beautiful flyer is a combo of the three visions to meet one customer need.
