3M Customer innovation Centers 
3M’s Innovation Centers serve as educational hubs around the world, showcasing how 3M innovates utilizing its technologies across different business markets.
I led the content strategy and content creation, as part of a multidisciplinary team in 3M Design, to replicate a consistent experience across 3M’s global footprint.
Together, our team launched experiences in 3M Austin, Switzerland, Thailand, Brazil, Dublin, Israel, Paris and Finland. Each project had its own unique needs based on the region and its customers. I worked with local teams to customize exhibit content and ensure new content and budget needs were met. I also developed a training manual and trained hosts on the experience.
Project Date: January 2020
Location: 3M Switzerland
This exhibit was created to showcase the breadth and depth of 3M’s technological strengths and how these technologies are combined to create unique solutions that solve customer challenges.
Each of the cubes represent a different element from the 3M Periodic Table of Technology Platforms. The cubes illustrate each element in an abstract form to intrigue customers to learn more and imagine the possibilities.
When one of the cubes is placed the RFID reader, customers learn more about that individual technology and when more than one cube is placed, guests learn how 3M combines those technologies to create a solution.
3M Austin Technology Table Exhibit
Video Editing: Golden Peak Productions
I led the creation of 12 videos — wrote and produced — that played on the technology table. They were a series of engaging explainer videos for each technology featured and I worked with local teams create videos that showcased products that resulted from the combination of these technologies.
